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Bloomberg Connects Digital Guide
Project type
App based museum tours
Date
February 2026
Location
Providence, Rhode Island
The Bloomberg Connects app features digital guides and content from over a thousand museums globally. I started the onboarding process for the JBHM in April of 2025 and launched the guide on schedule in February 2026.
The digital guide features two audio tours of the museum, four exhibit showcases, and two highlighted collections, in addition to automatic language translation as well as wayfinding and orientation information for visitors.
For the first month and a half after launch, the guide has about a 75% engagement rate with visitors, and a return rate of 178% (repeat visitors going back to the guide after two hours). Continued experimentation and more data over the course of the year will confirm if this trend continues.