Brand Training Guide

The outdoor apparel brand United By Blue has a unique mission: to remove a pound of trash from oceans and waterways for every product sold. Selling the customer on the mission and the experience of the United By Blue community requires a hands-on approach from retail personnel.

I created this training guide to facilitate onboarding of retail associates, giving them the tools to do their job properly. In addition to a slide deck and the usual HR documents, I also created these "cheat sheets" to help them quickly memorize distinctive information that would resonate with customers.